Monday, November 29, 2010

New Guidance on Cradle to Cradle

There is now a booklet to follow up the popular book Cradle to Cradle: Remaking the Way we Make Things, by William McDonough and Michael Braungart. Cradle to Cradle: Criteria for the Built Environment is available as a booklet and an eBook.

Cradle to Cradle is a process developed by the authors, an architect and a chemist, in the 1990's. It is, of course, a twist on the 'Cradle to Grave' status quo. If you haven't read the book, published in 2002, I would definitely recommend it. I read a lot of "pop ecology" books, and this one is different in that it presents a positive, can-do outlook for the future, and spends more time presenting solutions to a problem than complaining about the problem. You will leave this book believing that our innovative thinking can get us out of our environmental crisis, just like it got us into it. Even the book itself is an experience and a testament. The pages are printing on waterproof, recyclable plastic resin and organic fillers, which are smooth to the touch. The booklet is a follow up providing more specific detail in how to achieve Cradle to Cradle. The original book, though inspiring, does not include many specific how-to's.

Here is William McDonough speaking about Cradle to Cradle:

EcoHome magazine article.

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